Since 2009 he is CEO of Poltrona Frau Group, worldwide leader in high end furniture, which boasts of historical brands such as Cassina, Poltrona Frau, Cappellini, JANUS Et Cie, Luminaire and Ceccotti. The group, which was listed on the Italian Stock Exchange from 2006 to 2014, later joined the American group Haworth, international leader in the office furniture.
He previously spent 25 years in the consumer goods at the head of companies such as Barilla in several foreign countries and Coca-Cola, where he held the position of President and CEO in Italy.
In these years he is pursuing the creation of the world's largest design and high-end furniture cluster, identifying, attracting, federating and developing extraordinary brands in terms of quality, history and above all great potential.
He sits on the Board of Directors of Altagamma, Aspen Institute Italia and on the Advisory Board of SDA Bocconi.