04 Programme
1.00 - 2.15 pm
Lunch Break
4.30 – 4.35 pm
Final Remarks
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Adrian Cheng
Founder, K11
Adrian Cheng established the K11 brand in 2008 in Hong Kong, transforming the fading attractions of a conventional shopping mall by merging art and culture with commerce. K11 is part destination, part exhibition, part cultural hotspot. Cheng’s latest project K11 MUSEA addresses the changing values and interests of Chinese millennials, Gen Z and the coming Alpha Gen, those born after 2010.